Ken's Blog
I read Helen Leggatt's BizReport article on how teens no longer consider blogging to be "cool" and that social networking sites are now the "in" place to hang out. The article misses the point and makes a point.Let's OVERsimplify to set the stage...
If you asked me 15-20 years ago what the Net was for, I would have told you "e-mail and a bunch of obscure bulletin boards." If you asked me just 5-10 years ago what the Web was "for," I would have told you it was to "find information." If you asked me today what this entire interwoven network of smart phones, laptops, notebooks, and various other gizmos is "for," I'd tell you to "find information and to socialize."
The first aspect provides us all with the same huge business opportunity that it always has. The fact that there is a second aspect does not draw back from the first (which is bigger than ever). It's simply something new. The pie grows; it's not being divided up.
While e-mail (15-20 year history) is 1-to-1 socializing, the current socializing is many-to-many. It's discovery, networking, and a million other things. It can be used as an adjunct to building your business, just like offline socializing (golf, anyone?). But it's not your business, so don't get misled when you see the GetRichQuick crowd promising you miracles with social strategies.
Where does blogging fit in?...
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