In business and life, it's often the small things that make a big difference. When you meet a friend or a client on a Friday, how likely is it that you wish them a great weekend? Highly likely, I would say. So why not do it on your Facebook Page, at least every now and again? You can even spruce up your weekend wishes with a fitting quote or image, as our two examples show.
Continue reading "Have You Wished Your Fans A Great Weekend Lately?" »
"The only constant is change." The Greek philosopher Heraclit didn't have Facebook in mind when he stated this fundamental truth around 500 BC. It fits the social network like a glove though. Notorious for its frequent and often unannounced changes, Facebook stimulates its users to heated debates, time and again.
Rather than getting upset, go with the flow and use Facebook's ever evolving landscape to your advantage...
Continue reading "How To Benefit From Facebook Changes (Even If You Don't Like Them)" »
The average Facebook post is only seen by a small fraction of your fan base. If you follow our strategies, you can maximise the number of people who see and interact with your posts, but sometimes you want to give an important message the extra "oomph." Facebook offers a solution - at a cost: Facebook Promoted Posts. But how do you maximise the effect of your promotion?
Continue reading "When Promoting Posts, Know Your Target" »
Purchase decisions are often driven by emotions rather than rational thinking. We buy the dream behind the product or service. We pay for the good feeling that comes with driving the brand new car or wearing the fancy new shoes.
As a marketer, whether on Facebook or on your website, you want to tap into your visitors' dreams and desires. The trouble is that these attempts easily come across salesy or "cheesy." Follow along to see how to do it right...
Continue reading "Get Your Facebook Fans To Dream" »
Seasonal messages tend to attract attention and notes of appreciation. That's because most people like to celebrate major holidays and milestones. But here's the catch... what if every business on Facebook posts a similar message? How can you make your business stand out from the crowd? Check out Jenny's Easter wishes strategy...
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Recycling is a good thing, both for your home and for your Facebook Page. How does it work on Facebook? Follow along as Kurt from "Cat Lovers Only" demonstrates with a real example from his own Facebook Page...
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Over 84% of Internet users in the US watch online videos and consume an average of more than 20 hours of video per month. So you would think that posting videos on your Facebook Page would be an excellent strategy for optimizing reach and engagement. But you would be wrong! Find out why video falls flat...
Continue reading "Video Posts Perform Poorly Time and Time Again" »
Whether you run an online business or a brick-and-mortar store, one of the keys to success is to know your target audience really well. Once you understand their mindset, you can deliver the kind of information, solutions and products they want.
Your Facebook community consists of people who've already expressed a general interest in your topic. So why not take it a step further and ask them specifically what information they'd like to get?
Find out how to use your Facebook Page for "market research light"...
Continue reading "Market Research And Content Generation" »
A diversified Monetization ("M") Plan is the best strategy for growing a flourishing, sustainable e-business. So how can your Facebook Page, an adjunct to your website, contribute to your "M" efforts?
Most of your fans come to Facebook for entertainment and to catch up with their friends and family. So it's easy to guess the outcome if you posted a really aggressive sales message. Imagine the sounds of squealing e-brakes and "Unlike" clicks.
Instead, tread softly with your promotional posts and most importantly, add real value. Check out how Amy does this balancing act masterfully...
Continue reading " What Does an Effective Promotional Post Look Like?" »
Everyone likes a fun challenge and Facebook doubles that appeal. After your fans take the challenge on your Facebook Page, they can share it with their friends and then everyone can compare answers.
The best challenges are both entertaining and relevant to your audience. Start your creative juices flowing by browsing through your favorite photo-sharing sites. Chances are one of the listed photos will "speak" to you. Take heed of the callout and use the photo to your advantage.
See how this image inspired Brenda's "Creativity Quiz"...
Continue reading "Tease Your Facebook Fans With A Fun Challenge" »