Facebook is a place to communicate with friends and family, to relax and have fun. According to Social Media experts, providing a fun experience on your Facebook Page is one of the secrets to growing a big and loyal following.
How do you provide a fun experience? Consider holding contests, sweepstakes and quizzes on a regular basis. On a smaller scale, you can achieve great success with cheerful little word or other games. Our "Eye Test" example is living proof...
Continue reading "How A Simple Word Game Resulted In Hundreds Of Comments" »
When you use social networks for business, talking about yourself is usually not a recommended strategy. Your fan, follower or subscriber should be front and center in the content you share. Does this apply to your Facebook Page too? Let's find out how well this example of a self-referential post does on Facebook.
Curious minds want to know...how do you handle interruptions when you are trying to work on your site?
I find it terribly annoying when someone speaks to me when I am trying
to write. However my sister-in-law keeps calm and carries on even with
two children and a baby making a noise in the background, the TV on and
her husband gaming on his PC! I don't know how she does it. I would be
tearing my hair out!
Are you able to ignore everything going on around you, or like me do you need peace and quiet to work?
Continue reading "Talking About Yourself On Facebook - Good Or Bad?" »
It is no secret that cute animal pictures get extremely high engagement (likes and comments) on Facebook. That can be frustrating when you are trying to run a serious business and need to compete with the likes of kittens and puppies. But why not take advantage of it occasionally when it fits?
Continue reading "Cute Animal Picture For Engagement? If it fits..." »
In business and life, it's often the small things that make a big difference. When you meet a friend or a client on a Friday, how likely is it that you wish them a great weekend? Highly likely, I would say. So why not do it on your Facebook Page, at least every now and again? You can even spruce up your weekend wishes with a fitting quote or image, as our two examples show.
Continue reading "Have You Wished Your Fans A Great Weekend Lately?" »
"The only constant is change." The Greek philosopher Heraclit didn't have Facebook in mind when he stated this fundamental truth around 500 BC. It fits the social network like a glove though. Notorious for its frequent and often unannounced changes, Facebook stimulates its users to heated debates, time and again.
Rather than getting upset, go with the flow and use Facebook's ever evolving landscape to your advantage...
Continue reading "How To Benefit From Facebook Changes (Even If You Don't Like Them)" »
The average Facebook post is only seen by a small fraction of your fan base. If you follow our strategies, you can maximise the number of people who see and interact with your posts, but sometimes you want to give an important message the extra "oomph." Facebook offers a solution - at a cost: Facebook Promoted Posts. But how do you maximise the effect of your promotion?
Continue reading "When Promoting Posts, Know Your Target" »
Purchase decisions are often driven by emotions rather than rational thinking. We buy the dream behind the product or service. We pay for the good feeling that comes with driving the brand new car or wearing the fancy new shoes.
As a marketer, whether on Facebook or on your website, you want to tap into your visitors' dreams and desires. The trouble is that these attempts easily come across salesy or "cheesy." Follow along to see how to do it right...
Continue reading "Get Your Facebook Fans To Dream" »
Seasonal messages tend to attract attention and notes of appreciation. That's because most people like to celebrate major holidays and milestones. But here's the catch... what if every business on Facebook posts a similar message? How can you make your business stand out from the crowd? Check out Jenny's Easter wishes strategy...
Continue reading "Make Your Seasonal Posts Stand Out" »
Recycling is a good thing, both for your home and for your Facebook Page. How does it work on Facebook? Follow along as Kurt from "Cat Lovers Only" demonstrates with a real example from his own Facebook Page...
Continue reading "Recycling At Facebook" »
Over 84% of Internet users in the US watch online videos and consume an average of more than 20 hours of video per month. So you would think that posting videos on your Facebook Page would be an excellent strategy for optimizing reach and engagement. But you would be wrong! Find out why video falls flat...
Continue reading "Video Posts Perform Poorly Time and Time Again" »