Jerry Mack sells and drop-ships medical equipment. That's about as "old-world business" as you can get, except... He generates 100% of his leads through his SBI! site. And each year, his business grows substantially.
We know, because Jerry sends us updates regularly. Why would he do that? To give back. To thank SiteSell and to share with you.
Read Jerry's latest installment here. He and his wife "blew past" their 2006 profitability goals.
What's The Point For Your Business??
Review the Case Studies site. A wide variety of businesses tell their stories in their own words. And they update regularly. These people are real, credible, detailed, and passionate. And their updates reinforce that SBI! success is no short-term fluke.
Every company features "Success Stories." Yawn. Or vague, sensational "testimonials." Click. Waste of time in the competitive small business B2B space...
What are you doing (honestly, of course) to make yours stand out? And oh yes... if customers are not e-mailing you with great and passionate stories, improve your product instead of "baffling them with BS," as the old saying goes.
The tortoise is the official SBI! mascot. S/he should be yours, too. Why?
Because the world is spinning too bloody fast and noisy! It's been accelerating for centuries, of course. The pace has picked up progressively over decades, years, months, and now it seems, each week!
The Web is perhaps the major noise and speed accelerator. And RSS and blogging have pushed "the pedal to the metal."
What's a small business person to do? We've only got 24 hours per day and we need at least 1 or 2 to sleep!
The tortoise is the perfect mascot for today's world. Steady. Persistent. Unperturbable. A thick shell to pull into when needed. Poke your head out and look around -- take a chance, at the right time. And you know what?
They live a long, long time... and they get there!
Overwhelmed By It All?
You're not alone. Even if we limit this discussion to the world of small business information and resources, there is just so darn much. But there's a solution. First...
Continue reading "Why The Tortoise Should Be Your Mascot, Too!" »
Travel is, as we all know, one of the major industries capitalizing on the efficiencies of the Web. It is also a site category that has been growing on its own steam at SiteSell.
The effectiveness of SBI!'s niche approach is evidenced by the growing Top 1% presence of SBI! travel sites. It was high time to launch a sales site that specifically targets those with an interest (professional or amateur) in travel, as well as a travel category within Case Studies.
What's The Point For Your Business??
Everything moves fast on the Web, including the nature of your customers. Without really trying, we've seen a great growth in travel sites. Time to emphasize what was already happening naturally!
Have you looked at the nature of your customers lately? What are they doing with your product? You just may find some pleasant, exploitable surprises!
SBI! is the best value proposition for the online small business person. But it is not the easiest product to communicate. It is almost too comprehensive and too effective to believe. So it takes a lot of words to "sell" SBI!.
The solution? Video! If a picture is worth 1,000 words, the new SBI! Video Tour is worth a million of them. SBI! has never been communicated so clearly, and sales are the proof in the video pudding.
What's The Point For Your Business??
You do not need to be Quentin Tarentino to produce a high-quality, credible video. And the results are worth the effort.
Final point... enable your affiliates to send those whom they reach directly to your sales video. They'll thank you!
Could you be communicating more clearly in video? Do it!
Everyone's favorite affiliate resource has been overhauled and continues to reign as the most useful affiliate guide at any price. And the price is right -- it's free! Highly targeted PREselling (through the delivery of free, excellent content) works!
What's The Point For Your Business??
Free books are powerful ways to drive CTPM. Provide your prospective customers with valuable, free information now -- monetize later.
Better still, if you have an affiliate program, enable them to earn income by sending their audiences to your site for the free products. If your freebie is high-quality, you leverage your sales. Happy affiliates!
Are you providing high-quality freebies to your prospective customers and affiliates? Why not? It works!
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