SiteSell: The Blog

Important News: SBI! Xpress #198

Zine Mailings

Site Build It! Xpress ("SBIX") is for SBI! customers only (click here for SBIX #198 and recent issues). It boils down the near-infinite Net marketing and e-business noise into "only what you really need to know."

This week, SBIX News announces the new DAY 2 and DAY 3 of the written Action Guide, the 301 Redirect fix, a sneak peek at Video Build It!, and the arrival of the DAY 8 video.

The Articles section covers tips for hiring a student Web editor, suggestions on how to get quality video audio, a balanced view about potential e-book theft, and submission criteria for the YouTube Collection.

Finally, Pearls From The SBI! Forums features the following...

• What We Learned In Vegas, Does NOT Stay In Vegas
• Amazon and eBay and Product-Focused Content Pages
• What's Advertising On Your Site Worth?
• Video Build It! and ilovesbi.sitesell.com

Click here to read the three most recent issues of the SBI! Xpress. (SBI! owners only.)

New Addition to www.sitesell.com: The SiteSell Edge #081

Zine Mailings

The SiteSell Edge is for people who aren't yet SBI! customers (click here for The SiteSell Edge #081). It boils down the near-infinite Net marketing and e-business noise into "only what you really need to know."

This week, News From The SiteSell Edge announces a new addition to www.sitesell.com... a video shortcut!

The Featured Article covers how to Keep Your Computer Safe and Secure.

Click here to read previous issues of The SiteSell Edge.

Top 10 Lessons Learned From the Affiliate Summit

Ken's Blog

We just got back from Las Vegas and the Affiliate Summit yesterday. I'm glad to be home, though. I was getting withdrawal from being away from our SBI! forums (SBIers -- click here to login).

It was quite a show.

Several SBIers dropped by to say hello. It was great fun to meet in person. But I was amazed to find that several of them worked at large companies (including one Web hosting company) at the show! Coooool.

Everyone did a tremendous job. We had a bit of fun with the "long tail" approach as our marketing message. The key approach to affiliate managers is that they have a long tail, which is of course the 98% of their affiliates who do virtually nothing. So, we said...

"Send them to us. We're the cure."

The DAY 7 Video Demo Launches: SBI! Xpress #197

Zine Mailings

Site Build It! Xpress ("SBIX") is for SBI! customers only (click here for SBIX #197 and recent issues). It boils down the near-infinite Net marketing and e-business noise into "only what you really need to know."

This week, SBIX News announces the launch of the Day 7 video demo, that Yahoo! is accepting Sitemaps 0.9 XML files, and that DMOZ is open again for submissions, and discusses the reasons to create your own "I Love SBI!" video.

Articles cover Editing Videos With Windows Movie Maker and Google Supplemental Results.

Finally, Pearls From The SBI! Forums features the following...

• Sometimes The Answer (Your Niche, Voice, Spin) Really IS Right Under Your Nose
• It's About YOU And Your Business
• Don't just WAIT for C2 to hit
• Print On Demand Monetization Update
• How to find gold in "them thar SBI! Content hills"
• The life cycle of an MKL

Click here to read the three most recent issues of the SBI! Xpress. (SBI! owners only.)

Play Within Yourself... In Golf, Internet Marketing, And Life

Ken's Blog

This post picks up where my last post about "Mooch Marketing" left off.  That post explained how Master Mooch Manipulators sell products and services at ridiculous prices to "mooches," the gullible who would love to believe that they, too, can be the Tiger Woods of Internet Marketing.

They show you "Tiger Woods" (i.e., THEIR own success story) and we'd all love to play golf like Tiger (speaking metaphorically), right?  But they aren't teaching you how to swing like Tiger.  The problem is that none of us has that type of talent.  All they actually sell with that dream is a shiny-but-broken putter... for the "incredible act-now-before-the-price-goes-up/limited-seats-available" price of "only" $3,000.

How do they get away with it?  Well, we would all really love to believe that we really could do that... if only we knew "the secret."  And the willingness to buy into that dream causes us to pay crazy amounts for that broken putter.  Result?  Broken dreams.

But there's always the next time.  Ah, "the next time" ...

People who have paid once for these false promises are extremely valued clients.  Known as "mooches" by these relentless marketers, their names are traded on lists and cross-sold ruthlessly.  Continuing with golf as the analogy, here's my best advice on how to maintain perspective and resist these dollar-sucking exercises in futility...

How To Get The Most Out Of retire.sitesell.com: 5 Pillar Affiliate Report #263

Zine Mailings

The 5 Pillar Affiliate Report is for SiteSell.com affiliates only (click here for 5 Pillar Report #263). This e-zine, together with the Quick Start Guide, the 5 Pillar Marketing Guide, and the SiteSell Promotion Center, forms the backbone of the #1 affiliate program in the world.

This week, 5P News announces SiteSell's upcoming business development strategy, and a new 3 minute video tour on www.sitesell.com, which gives your audience the option to watch rather than read!

The Articles section covers the launch of retire.sitesell.com, and some idea-igniting, PREselling strategies to help you connect with the expanding retired or soon-to-be-retired market.

Finally, Pearls From The Affiliate Forums features the following...

• My SBI story?
• Opinion on offline copy (flyer) to promote SBI

Click here to read this issue of the 5P Affiliate Report. (Affiliates only. Not an affiliate? Register today.)

AdSense Update Flash: SBI! Xpress #196

Zine Mailings

Site Build It! Xpress ("SBIX") is for SBI! customers only (click here for SBIX #196). It boils down the near-infinite Net marketing and e-business noise into "only what you really need to know."

This week, SBIX News announces Dawson College's SBI! course registration (2nd term), our new stature as the 9th Most Subscribed Director at YouTube, and a SiteSell employment opportunity as Al the Graphic Guy's right hand person.

The Articles section covers an adsense.sitesell.com update, the use of Mindmaps in the brainstorming phase, and an encouraging tortoise lesson about slow site-building and the Search Engines' reaction to this type of pace.

Finally, Pearls From The SBI! Forums features the following...

• AdBrite's In Video --> A New Trend... YouTube Riding
• The YouTube Funnel Widens
• Anyone interested in a Classified Ad section?
• Craigslist White Pearl Or Red Herring?
• The Tortoise Has Landed!

Click here to read the three most recent issues of the SBI! Xpress. (SBI! owners only.)

Video-Jump Your Sales: 5 Pillar Affiliate Report #262

Zine Mailings

The 5 Pillar Affiliate Report is for SiteSell.com affiliates only (click here for 5 Pillar Report #262). This e-zine, together with the Quick Start Guide, the 5 Pillar Marketing Guide, and the SiteSell Promotion Center, forms the backbone of the #1 affiliate program in the world.

This week, 5P News announces the sales-driving force of the "I Love SBI!" videos, how to use BubblePLY to video-jump your promotions, the phasing out of Feed It!, and the soft launch of retire.sitesell.com.

The Articles section covers two video tour promotion strategies, and Andrew Goodman's Top 10 AdWords Tips.

Finally, Pearls From The Affiliate Forums features the following...

• Creating A YouTube Funnel
• Anyone Else Planning Their I Love SBI! Video

Click here to read this issue of the 5P Affiliate Report. (Affiliates only. Not an affiliate? Register today.)

New Sites And New Sitemaps Launch!: SBI! Xpress #195

Zine Mailings

Site Build It! Xpress ("SBIX") is for SBI! customers only (click here for SBIX #195). It boils down the near-infinite Net marketing and e-business noise into "only what you really need to know."

This week, SBIX News announces the release of Sitemaps 0.9, a new video for DAY 2's Google AdWords Keyword Tool, the launch of ilovesbi.sitesell.com, SiteSell's growing popularity as YouTube's 32nd most subscribed director, and the launch of retire.sitesell.com.

The Articles section covers computer security, the PREselling power of a free e-course, and how to monetize a video using BubblePLY.

Finally, Pearls From The SBI! Forums features the following...

• Another Use For BubblePLY
• Creating A YouTube Funnel
• Anyone interested in a Classified Ad section?
• Integrating SonicMemo For Non-Techies
• Domain Naming For An Offline Business
• If you use Google AdWords Keyword Tool In DAY 2...
• Penalty for slow tortoises?  What fantastic advice...

Click here to read the three most recent issues of the SBI! Xpress. (SBI! owners only.)

Success Stories And Mooch Marketing

Ken's Blog

I've been thinking a lot about Mooch Marketing since I first posted on it.  One of their favorite techniques is "the success story."

These success stories/testimonials are either "false impressions" or "true but tricky" (they are the success!)  Let's talk about the latter in some detail after a quick review of the former...