The Web hosting arena is super competitive, so it's important that we differentiate ourselves from the old-fashioned Web hosts. Using words to describe a unique, comprehensive system like Site Build It! requires a longer explanation in order to get the key points across.
Most people prefer to watch than read (a fact that will have a profound impact on the Web over the coming years since the world is increasingly "broadband 24 x 7" -- but that's another post for another day!).
Our solution?
We added "SBI! TV" to www.sitesell.com and buildit.sitesell.com. Its location (above the fold) and an eye-catching image make SBI! TV unmissable.
Video has allowed us to communicate our unique and proven business-building approach to potential customers on a whole new level...
- The "3 Minute Shortcut" video engages visitors, encouraging them to watch instead of read.
- Tube It!'s collection of "I Love SBI!" videos passionately demonstrates the benefits of Site Build It!.
- And Tour It!'s behind-the-scenes tour of the system highlights its features effortlessly.
Not only are visitors watching, they are acting and buying Site Build It! at levels we've never seen before. Sales started to soar the day that SBI! TV was introduced, and they continue to climb.
No doubt about it... video connects!
What's The Point For Your Business??
Video get results. It is total communication ("a video is worth a thousand pictures"). When you show your visitors what you're offering via a video, they "get it" much quicker and much deeper. And that means higher Conversion Rates for you.
What videos could you add to your site to make that profitable connection?
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