Create Real Content, Not Blog Posts
Ken's Blog
Jakob Nielsen wrote an article today, not a blog post, an article. Jakob doesn't blog, you see. He feels people should create articles with value, not posts to blogs.
Jakob's been a hero of mine since I first started researching Internet Marketing to sell a software product I was writing "way back when." And so has John Audette, who recently made a return appearance to the LED Mailing List, a list I still receive by good, old-fashioned e-mail.
The mention of John reminded me of a landmark series of articles that he wrote called "The Sweet 16." They had disappeared from the Web (I had tried searching for them some time ago). But it seems he republished this must-reading in late 2006...
