There are tons of sitebuilder/hosting combinations out there. But many people just don't seem to get that it's not about putting a site or a blog up. You want your site to stand out and build traffic and income. And that's exactly what Site Build It! sites do extremely well.
Site Build It! (SBI!) is so much more than Web hosting, or site building, or blogging, or online marketing tools. We usually summarize our system with this single sentence on our sites...
"SBI! is the only, all-in-one, site-brainstorming-and-building-and-hosting-and-marketing, step-by-step system of software tools that delivers thriving, profitable business... and more."
Quite a mouthful, indeed! But that's what it is. It still amazes me that no other company has figured out that people need a clear process and all the tools required to execute. Even the new "fast way to fail," blogging, merely gives you the software, the hosting and a "good luck" wish.
What sets SBI! apart is its comprehensive (everything you need) and integrated ("under the same roof") suite of tools. The tools all work together effortlessly.
During a recent site-wide analysis, we realized that our existing "Tools" page had become a bit long in the tooth. But what really struck me is that we had not clearly explained that SBI! is sooooooooooooo much more than "just another sitebuilder." So...
If we were going to go beyond a mere "feature list," why not also convert the content into a landing page (tools.sitesell.com) for our 5 Pillar Affiliates to get this critical point across during their PREselling efforts?
After all, some prospective SBI! customers, as they move through the PREselling Cycle, need reassurance that the 5 Pillar Affiliate's recommendation is the right choice. The new "Tools" page now goes way beyond merely answering the question"What do you get when you purchase SBI!?" This easy-to-understand page...
1) Compels the visitor to click on each section...
- The Preparation Process
- Building and Hosting
- Traffic Building
- Trust Building
- Monetization
- Guidance and Support
... and "get involved" with the Content 
Traffic PREsell Monetize process. It makes a strong case that nothing else comes close to this degree of total real focus and the execution of success.
2) Points out the many new additions to SBI!, underlining ongoing efforts to meet customers' needs and stay on the cutting edge of the Net. All for no extra charge.
3) Illustrates that "over-delivery" is a way of life at SiteSell.
4) Invites feature-by-feature comparison with...
a) old-fashioned (conventional) small business Web hosting
OR...
b) conventional blogging. (SBI! sites are really like super-blogs thanks to Blog It! and Content 2.0.)
Tools.sitesell.com answers almost every potential question about SBI!'s features. And for situation-specific ones, our SBI! Advisors are standing by, ready to provide additional information.
I'm not sure why it took us so long to release tools.sitesell.com as a landing page. Our 5 Pillar Affiliates couldn't ask for a better credibility-builder and closer.
What's The Point For Your Business??
As your prospects move through the PREselling Cycle from "awareness" to "interest" to "ready-to-go," they often reach a point where they need some product details to move forward. They may even be considering other offerings and want to compare features.
This is the critical "we could lose them" stage. A comprehensive well-written overview of your product's features will lead your prospective customers safely to your order form (or respond to whatever "call for action" you have on your site) and remove the possibility of them wandering off to a competitor's site.
Are you presenting the features of your product (or service) in the most thought-provoking, credibility-building, and action-motivating way possible?
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