« About Blog Directories | Main | The Key To Living a Life of Freedom?
It's All In Your Head! »

      Click to +1 this page.

November 09, 2008

Hollywood Directors and The Tortoise KISS

Ken's Blog

Several Case Study SBIers have sent in updates recently. These updates show that their stories are not "carefully selected snapshots, frozen in time." Instead, Case Studies share news of their evergrowing businesses and exciting life changes, in real-time.

There is a paragraph in the latest update from Fiona McCardle and Jim Andrew, who operate a villa rental agency deep in the heart of the Tuscan countryside, that really struck me...

http://case-studies.sitesell.com/rental-agency-tuscany4.html

So I thought I'd share it here...

---------------------------------------------------------
Don't get worried about the latest fads, internet fashions, etc. Do keep up to date with what's going on, but don't start listening to every new idea that comes along.

Any great Hollywood director will still admit that no matter how many special effects and cool explosions you add to a movie, bottom line "storytelling" is what it's all about. Same goes for the internet - people are looking for trustworthy information, presented in a clear simple way. Keep your eye on the ball and don't confuse people.
---------------------------------------------------------

Now, we here at SiteSell do weed out a lot of that noise for you, of course. Still, it's hard not to worry that you may be missing something.

I even see some folks who call SBI! "old-fashioned" because we don't cover the latest hot bell and whistle (most of which will fade away, and those that turn out to be real, we will cover). They mistake old-fashioned with classic, meaning the evergreen needs of people and how to recognize and meet them in ways that build real business, your business.

Focus on that instead of flitting after the "the next big thing" (there's one every day) and you will make real forward progress.

So many people waste time on the latest greatest fad, instead of simply doing what the truly great Hollywood directors do...

Tell a story well. That's what their audience wants.

And, as Jim and Fiona say about your audience...

"People are looking for trustworthy information, presented in a clear simple way. Keep your eye on the ball."

Do the Tortoise K-I-S-S. You can't go wrong.

All the best,


Subscribe to The Blog

  • Add to Your RSS Reader
  • Add to My Yahoo!
  • Add to My MSN
  • Add to Google

Keep in Touch With SiteSell


 

Make Your Content PREsell e-book!

Learn how to write to communicate. Free!

Click here to read

(Right-click to download.)

Learn More About SiteSell


  • E-business Success. Simple. Real.... SiteSell delivers the only all-in-one package of process, software, guidance and help that enables you to build e-businesses at unmatched rates of success.
  • SiteSell.com Home
    Prosperity, Passion, Priorities, Freedom and Family
  • Site Build It!
    Why build just a website or blog? Build a web business!
  • Proof
    It's not about "hosting." Not anymore. It's about Success.
  • Find YOUR Small Business
    Then build a website that Works. With SBI!.
  • Affiliate Program
    Earn lifetime commissions on SBI! renewals. Join the 5 Pillar Affiliate Program, hailed as "the best affiliate program on the Net."