More Fundamental Than Even CTPM

Ken's Blog

There's a phenomenal Forums thread going on over at the 50+er gathering. One SBIer wrote something that re-rang in my ears...

"Even though I've been building sites... for almost 10 years, I knew nothing until I started with this program."

That statement stuck with me for some reason.  We know that SBI! enables small e-business people to succeed at unmatched rates.  And yes, to say it's a combination of the C T P M process and tools is boring by now.

But, for some reason, that "building sites for 10 years" statement got me thinking...

No matter how little (or how much) you know right now, no matter if you've only been with SBI! for two months or if you've been building non-SBI! sites for 10 years, you are already working at a more important level-of-thinking than 99% of professional Webmasters.

It's more fundamental than any individual process or strategy or "DAY" within SBI!. And what is that?...

You know that you are building an e-business, not a site. OK, doh... Everyone kind of knows that. It's so easy to say and understand, right?

But if it's so obvious... why do so many people, pretty much everyone (hosts and marketers, and their customers) actually, talk about building a site instead of building an e-business?

Offline, that would be the equivalent of telling others, "I have a dry-cleaning building." You'd say, "Huh?"

Offline, people say, "I have a dry-cleaning business."

Online, they say, "I have a site about dry-cleaning."

Online, the concept of building a business has not been internalized.

But SBI! simply won't let you escape it. You research... and that part can be very frustrating. Some don't survive it (they realize they didn't really want a business, they wanted a Ge-Rich-Quick). You plan your monetization (we all hate that hard thinking -- but you can't escape it!). In essence, you are fleshing out a business plan.

Everything is geared, from reading those first paragraphs of DAY 1 and from your first click of a button on Brainstormer in DAY 2, until you bank your checks, towards building a business.

You are simply immersed, without even needing to say it, in the process of business-building.

Yes, following the SBI! Action Guide is critical. But it's the "subconscious setting of the business-mind" that provides the environment within which you do it all.

All the best,