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May 05, 2009

How Important Is the Meta Keyword Tag?

Ken's Blog

Good question. Google has never given a clear answer to this question, either side-stepping it or being vague.

First a bit of history...

The meta keyword tag used to be abused by early SEOers (along with the comments tag), who'd stuff this tag with the same keyword 50 times (easy to detect and shut down, of course) or with every word possibly related to the topic. (Bad strategy, how's an engine going to know what your page is about if you include everything plus the kitchen sink?)

Fast forward to today when tags are respected, and encouraged, everywhere else... blogs, Flickr, countless Web 2.0 sites, etc. And we're supposed to believe, according to some SEO sources, that the engines totally ignore this tag?

That makes no sense to me. And I've learned to trust common sense over the no-way-they-can-know utterances of SEOers, no matter how "surely" they state it....

Continue reading "How Important Is the Meta Keyword Tag?" ยป

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