Where Are All Those 200+ Million Blogs in the SERPS?

Ken's Blog

A statement by an SBIer in the SBI! Forums got me thinking...

'When I google for information, it is always a website where I find my information.'

This is a major concept. How come, with 200+ million blogs, bloggers don't dominate the Search Engine Results Pages ("SERPS")?

It's interesting how everyone seems to overlook this "plain view evidence," especially when we've written posts about how SBI!-built theme-based content sites have a disproportionately high % of Top 10 rankings.

Let's take a closer look at what's happening on the SERPS...

You are unlikely to find a blog because Google knows that you are likely searching for more comprehensive information, not just the latest few paragraphs that you write about the topic. If the search is more "timely/topical" in nature, Google may insert a blog post somewhere in the Top 10 of its search results.

To search blogs extensively, people must use blogsearch.google.com (Google's blogging Search Engine). Only 0.2% of Google's traffic does that (1 in 500 people -- not ideal stats for starting a business).

In the same way that Google may insert a blog into its "regular" search results if a search was time-sensitive, it may insert a Twitter "tweet" into its search results if a search was particularly "now." Tweet or blog post, these search results, few as they are, disappear over time because they lose their time-relevance.

>When people search for information on the Web, they want evergreen theme-based content sites, not your latest post about their search (blogging) and not your latest 140-character tweet.

All the best,