SiteSell Blog

Raising Your "M" Game

Ken's Blog

PREsold customers are easier to convert. By providing high-value, relevant content to your visitors through Keyword-Focused Content Pages, you build trust, credibility and a willing-to-buy mindset.

There is no reason in the world that Keyword-Focused Content Pages cannot be Product-Focused Content Pages. Just think of the advantages...

• Online stores usually have several products per page. You focus on one product per page instead. What an edge!...
• You take the time to build good information about each product. You win the Search Engine wars and then you PREsell.
• It's C T P M for products!

This is a fantastic approach if you want to become a distributor/agent/dropshipper of big ticket hard goods. (It can also be useful for Affiliates and Network marketers.)

By the time a customer is looking for a specific product number, model number, etc., s/he is far along in the buying cycle. Think about how people search-then-buy online...

Put Your Blinders On!

Ken's Blog

One of my favorite jokes is also an excellent teaching tool. It starts with a little old lady calling the police...

"You have to come immediately. There's a man walking around in his apartment across the street, with all the lights on, stark naked."

The police rush over. The officer looks across and says...

"Madam, he's only naked from the waist up."

She replies...

"No he's not. Stand on the table. Stand on the table."

As you go about your day building your business with SBI!, you too may become distracted by other people's activities or theories or tips. Sometimes, the information can overwhelm or cause you considerable agitation. At its worst, it can put you into a state of "paralysis by analysis."

What's the solution?

"Climb down from the table" and put on your SBI! Blinders...

The Canary In The Mine For Blogging

Ken's Blog

I read Helen Leggatt's BizReport article on how teens no longer consider blogging to be "cool" and that social networking sites are now the "in" place to hang out. The article misses the point and makes a point.

Let's OVERsimplify to set the stage...

If you asked me 15-20 years ago what the Net was for, I would have told you "e-mail and a bunch of obscure bulletin boards." If you asked me just 5-10 years ago what the Web was "for," I would have told you it was to "find information." If you asked me today what this entire interwoven network of smart phones, laptops, notebooks, and various other gizmos is "for," I'd tell you to "find information and to socialize."

The first aspect provides us all with the same huge business opportunity that it always has. The fact that there is a second aspect does not draw back from the first (which is bigger than ever). It's simply something new. The pie grows; it's not being divided up.

While e-mail (15-20 year history) is 1-to-1 socializing, the current socializing is many-to-many. It's discovery, networking, and a million other things. It can be used as an adjunct to building your business, just like offline socializing (golf, anyone?). But it's not your business, so don't get misled when you see the GetRichQuick crowd promising you miracles with social strategies.

Where does blogging fit in?...