SiteSell Blog

New Technologies: Options vs Replacement

Ken's Blog

You will see, over the years of your growing e-businesses, new technologies come. Some will stay. Some will go and become footnotes in the history of "never-made-it" ideas.

Some add something completely new. They even seem to replace something else, but in fact, if you think it through, they usually add an option.

RSS certainly seemed like it would replace mass e-mail. After all...

Don't Worry About What the Other Guy Is Making

Ken's Blog

Google, 'in the spirit of greater transparency with AdSense publishers,' outlined revenue shares for its two main AdSense products -- AdSense for content and AdSense for search.

http://adsense.blogspot.com/

I didn't realize what good timing this is, coming right after our release of Brainstorm It! v3.2, which enables you to pull Google $ data into your Master Keyword List.

Yes, it's reassuring to now know that you make 70% of those CPC numbers.  Of course, it's more complicated than that in practice, but nevertheless it's more motivating to know that you are not getting 20%, and it's certainly way better than having no idea if you get 10% for one keyword, 80% for another... which would reduce the importance of the CPC data altogether.

Frankly, though, I don't really care what Google makes, only what YOU make. And if I don't have a better alternative to offer, we move on to other things...

The Power of INM and SBI! To Pass Compliance

Ken's Blog

The key concepts of InterNETwork Marketing (INM) are....

• The Content Trafffic PREsell Monetization process builds leads. 
• Don't sell on your site...
• Instead, build Content, which builds traffic and PREsells your visitors...
• Then, and only then, as for all monetization models, are you ready to monetize...
  
• Get warm leads. Convert them.

This online/Internet method of building leads for Network Marketing keeps you in control (instead of your company owning you), keeps you flexible (i.e., monetize in more ways than one and you can change companies in a flash) and keeps you within all regulations.

Regulations are there for a reason... for the compliance checkers of this world. If it was not for rules, what would compliance checkers do? Heck, they'd be out of jobs. ;-)

OK, there are other reasons for regulations, especially in the Network Marketing (NM) world. Remember...

Google Changes UI on SERPs

Ken's Blog

You've probably noticed a change in Google's UI of its Search Engine Results Pages (SERPs). There's a 3rd column on the left-hand side and it's basically there to help you navigate/refine your search.

Now that I've been playing with this for a bit, I figured I'd share a few thoughts on how it affects you. Do a search on any of your "big" keywords and you'll find that Google can help the searcher go down several paths...

1) Naturally, the searcher gets the usual blend of Web pages (these occupy most of the spots, most of the time), blogs or news pages (for news related to the search - these are inserted when timely and drop out when they become "old news"), images or video (if appropriate), etc. It's the good old Universal Search that came out some time ago.

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Ads? They appear where they always have, on the right
and sometimes above the editorial search results.
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The rest of this post is about the left column and what it means to you...