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May 23, 2010

The Power of INM and SBI! To Pass Compliance

Ken's Blog

The key concepts of InterNETwork Marketing (INM) are....

  • The Content Image Trafffic Image PREsell Image Monetization process builds leads. 
  • Don't sell on your site...
  • Instead, build Content, which builds traffic and PREsells your visitors...
  • Then, and only then, as for all monetization models, are you ready to monetize...
  • Get warm leads. Convert them.

This online/Internet method of building leads for Network Marketing keeps you in control (instead of your company owning you), keeps you flexible (i.e., monetize in more ways than one and you can change companies in a flash) and keeps you within all regulations.

Regulations are there for a reason... for the compliance checkers of this world. If it was not for rules, what would compliance checkers do? Heck, they'd be out of jobs. ;-)

OK, there are other reasons for regulations, especially in the Network Marketing (NM) world. Remember...

Sooner or later, if you or your company have any degree of success, a compliance checker will come calling!

Recently a SBIer reported in the InterNETwork Marketing section of the SBI! Forums that her SBI! site had passed her company's compliance sweep with flying colors. She chalked it up to her SBI! training.

Her experience is about much more than InterNETwork Marketing, although one of its major goals is to enable you to be an effective INMer without fear of all the regulations since you are well within them...

It applies to all of SBI! in general.

The easiest way is the fastest and the most tempting way, whether it's MLM or regular Internet Marketers. But those who take shortcuts by violating the guidelines of those who make the rules are setting themselves up for a world of hurt.

Violate the US government agency that regulates MLM and you will hurt.

Ditto for Google and its guidelines.

Yes, you can fly under the radar if you are totally unsuccessful. But then, what's the point?

No business should be built on sand.  Sooner or later a tsunami of compliance checkers will come around and wash the sand, and your business, away.

Build on bedrock. It takes more time, but you will always be safe and in the end you will also be more successful.

You build confidently, growing and growing, and knowing that it will not all disappear when Google catches up to one abuse or another that "mooch marketers" flog to the unsuspecting on the Net.

All the best,


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