Affiliate Marketing

Affiliate marketing requires a solid understanding of the merchant's products you plan to promote... and how to do so without "selling". That's where PREselling comes in. If you can grasp this concept and execute it with your business, you'll be light years ahead of most affiliates.

Your job as an affiliate marketer is to provide useful, relevant content that relates to the products you are promoting, yet leaves the reader wanting to know more. Within your excellent PREselling content, you'll include a strategically placed link to the sales page. The job of the sales page is to close the sale with the ready-to-buy visitor you've sent there.

Think about how you are going to reach, talk to, and refer visitors with your affiliate link. In other words, how you are going to convert a visitor into a customer?

Effective PREselling is all about attracting your target group, delivering valuable, relevant content, and gently leading visitors to your link after they have come to respect and like you.

When you build a Web site about a topic you enjoy (i.e., gardening, golf, etc.) and casually mention a product or service related to your niche that you use, that's PREselling. Be genuine in looking after the best interests of your visitors, and they'll look after you.

One way to PREsell is through writing product reviews. Write an article about what you like about a product, what you think could be improved and even compare it to other competing products. Be honest and impartial in what you say and visitors who click through to the affiliate site will be more likely to buy.

Bottom line? Don't sell. The merchant's pages do that for you. Instead, PREsell so your customer arrives at that page receptive and ready to buy. Let the landing page work for you and get the sale.

Remember, you need to know the product that you are recommending in order to deliver the right editorial content, not a hollow sales pitch. You can then present the benefits to the customer in the form of an honest endorsement.

Knowing the products you're promoting is a key component of the PREselling process. If you don't understand what each product delivers, you won't be able to...

Transmit the benefits clearly
Find new target groups who would love the product.

It's no fluke that top-performing affiliates either own or conduct due-diligence on the products and services they promote.

Taking the time to understand the importance of PREselling and how to effectively warm up your visitors will increase your Conversion Rate and your overall sales.

How can you PREsell your way to affiliate marketing success?