The Value Of Passionate Case Studies Versus Vague Testimonials
Review the Case Studies site. A wide variety of businesses tell their stories in their own words. And they update regularly. These people are real, credible, detailed, and passionate. And their updates reinforce that SBI! success is no short-term fluke.
Every company features "Success Stories." Yawn. Or vague, sensational "testimonials." What a waste of time in the competitive small business B2B space...
What are you doing (honestly, of course) to make yours stand out? And oh yes... if customers are not e-mailing you with great and passionate stories, improve your product instead of "baffling them with BS," as the old saying goes.
Posted in E-Business Tips
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