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September 29, 2010

Affiliate Marketing - Get Your "Most Wanted Response"

Affiliate Marketing

A sale via any "affiliate program" is really a two-step process. It requires the delivery of two "Most Wanted Responses," yours and your merchant's.

As an affiliate, what is your Most Wanted Response ("MWR")? No, it's not to get the sale. That's the second step and it's also your merchant's MWR. Your MWR is to "get the open-to-buy click" (i.e., your visitor clicks through to your merchant with an open-to-buy mindset).

Writing to PREsell does not require genetic talent. It's not a "gift." Writing to PREsell is a skill you can acquire. Make Your Content PREsell! (MYCPS!), the only book of its kind on the Net, shows you exactly how to do it. Learn how to...

  1. Write to communicate.
  2. Develop your own "voice" with flair and substance.
  3. Spin your site/biz/self into a unique position.
  4. Honestly convince people to trust and like you.

Click here to read "Make Your Content PREsell!" (free).

Everyone, regardless of what they do online or offline, needs to know how to write effectively.

Let your merchant's site do its job and get the sale. Ken Evoy, founder of SiteSell, used to coach Little League baseball. He would  tell his star baseball pitcher...

"You don't have to strike 'em all out. You've got a great team behind you. Let them do their job."

The same goes for your merchants. Let them do their job.

The "Top 100" 5 Pillar Affiliate Program all provide useful content. They PREsell. Then they let the rest of their team (us here at SiteSell) get the sale.

It's a two-step process that builds to the sale...

STEP 1  You PREsell to get an open-to-buy click-through to your merchant.

STEP 2  Your merchant gets the sale.

So, whatever you do, however you do it, it should always pull your visitor one step closer to delivering your MWR...

Get an open-to-buy click through to your income-generating source!

PREsell effectively, and your Conversion Rate will zoom. But if your promotion or information reads like a "hard-sell sales pitch," you'll quickly lose credibility with your audience.

Click here to learn how to build an affiliate marketing business.

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Make Your Content PREsell e-book!

Learn how to write to communicate. Free!

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