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September 16, 2010

Affiliate Marketing - PREselling With Product Reviews

Affiliate Marketing

An effective strategy for affiliate marketing is researching and/or using products and writing reviews about them. Your readers will value an honest, well written review that includes your personal experience with the product, a detailed description of its pros and cons, and other insider information. Your review helps them with their buying decision, so they'll be more inclined to make a purchase through your affiliate link.

Reviews are an excellent PREselling strategy for several reasons, including...

  1. Helps you warm up your readers before sending them to the product's sales page.
  2. Builds your credibility as a trusted source of product information in a particular niche.
  3. Gives you a stronger chance of getting your readers' full attention as they are drawn in with your useful, interesting content.
  4. Allows you to target specific product keyword phrases in order to rank well in Search Engines.

What to Include in Product Reviews

  • Name of the product
  • What problem the product solves
  • What solution it provides
  • Features
  • Benefits
  • Drawbacks, where it might be lacking
  • Who it's best suited for
  • Cost comparisons to competing products
  • Personal experience
  • Photos of the product whenever possible
  • Your affiiate link

Where To Use Product Reviews

  • Web site
  • Blog
  • Article Sig File
  • E-zine or newsletter
  • Social Media Sites

Writing product reviews as one of your affiliate marketing strategies may be a bit time consuming initially. But once completed, they'll pay off handsomely well into the future.

Learn how affiliate marketing can become a handsome income stream for you, too.

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