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September 30, 2010

WordPress or SBI!?

How To Build an E-Business

Are you a blogger, or a business owner? It pretty much comes down to that distinction when you're deciding how to work on the Web.

You can use WordPress, the best way to blog about the latest news, or your opinions about a topic. On the other hand, you can build an e-business around a niche that you love and want to share with the world.

If your niche isn't news-related, and you're not a pundit whose words are pounced on as soon as they're published, a blog isn't for you, which means WordPress isn't for you.

WordPress just can't build a web-based business with its "out of the box" set of tools. Sure, you could install several plugins, and buy hundreds or thousands of dollars' worth of keyword research and other tools. But even they can't overcome a few WordPress hurdles...

What DO You Need?

To build a successful, sustainable web-based business, you, the publisher, need well organized how-to information regarding every aspect of building your business. This info should accommodate all learning styles and modes of delivery, including written, video and mobile info.

You also need the right software. What's the right software? Something that comes with everything you need, right at your fingertips, built-in and compatible with all the other parts of the application.

Things go wrong. It's a fact of life. When you're building an e-business, even the world's best help may not have an answer to your unique issue. You need real support, either by email or by phone, to resolve your issue.

Finally, you need the tools you use to remain current. As the Web changes, the tools we use to interact with it must keep up, and even advance the way we do things on the Web.

Unfortunately, WordPress offers very little of the above, which may explain why so many blogs languish and eventually die from neglect as their owners discover that blogging is a lot of work with very little reward.

SBI!, on the other hand, has the tools you need to create a successful web-based business. Let's compare it with WordPress and see...

SBI! and WordPress, Head to Head

WordPress has text-based help. SBI! has both text-based help and video help. It also has the SBI! Action Guide, which teaches you how to become a successful e-businessperson, starting with keyword and monetization research, through to building your site, building your relationships with visitors, finding links, and monetizing your traffic.

SBI! also has the Tips and Techniques HQ, which houses close to 500 articles to help you be more successful, and the Monetization HQ, which discusses each of about 15 ways to monetize your site.

The WordPress software is the basic blogging package. There is no search engine optimization, or XML sitemap creation and management. Anything you want to do that's outside the publishing of blog posts and managing of comments, is an addon to the core package. Yes, many plugins are free, but you still have to find them, and often you have to decide between 5 or 10, even more, all doing the same thing.

With SBI!, everything is in one package. Keyword research? Part of the package. Building your site? Part of the package. Newsletter? Forms? XML sitemap? All part of the package. Everything tool you need to create a successful web business is part of the SBI! package.

WordPress has no support. You're on your own. You can ask for help in the WP forums, but there's no one to speak with about a problem. Since the software is inside your account at a web host, unless the host's support team will help you, you're out of luck.

SBI! has a full-time support team. Submit your issue and you'll have a response within 4-12 hours. Compare that with any other host's response times. And you'll also have access to the SBI! Forums, with the help-and-be-helped attitude of thousands of SBIers who've been there and done that, whatever it is!

WordPress is always bringing out new versions, typically to fix security issues that are so serious that hundreds of blogs are hacked every day. SBI!'s tools are updated constantly, improving them with more functionality or more effectiveness. And no SBI! site has ever been hacked!

Blog? Or Build a Business?

If you want to blog, WordPress is the way to go, hands down, no contest. But if you want to build a successful e-business, you need something that gives you all the tools. Not just all the tools, but the right tools.

Make an informed decision. Click here for the answers to the WordPress or SBI! question.

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