How Your Visitors Help You Grow Your Free Web Traffic
November 04, 2010
Posted in Traffic Generation
Leave a Comment
You've got several content pages... traffic is growing steadily. Adding Content 2.0 (C2) allows your visitors to submit content - content that becomes a page on your site. That's unique on the Net.
And it's easy to implement C2 on your site. You choose a topic that you know your visitors would love to write about, you create invitations for them. Now a few visitors find your invitations, and they see how easily they can have their ideas and opinions available on the Web.
These few visitors will soon be telling their friends, who will also submit content, and tell their friends. And so on, and so on.
Content 2.0 is "Web 2.0 for small business sites." It's like a combination of Wikipedia, Facebook and Flickr, except users cannot continuously overwrite each other's content, they don't create "Profiles" and gossip, and they do much more than just upload photos. Take the best of Web 2.0, eliminate the worst, and you have Content 2.0...
C2 pages created by your visitors "support" the invitation pages to which they link back, and this results in higher search engine rankings for those pages.
C2 pages are found through long tail keywords because of the diversity of the content created by your visitors.
Visitors who contribute often ask for notifications when their pages have been built, and this causes repeat and viral traffic.
An increase in the number of pages "distributed" through your RSS feed results in more visits (free web traffic) through visitors who subscribe to your RSS feed.
Search engines notice the increasing content, visit more often, index more of your pages, ultimately leading to increased long-term traffic for long tail keywords.
The traffic snowball grows, thanks to content pages built by your visitors.How can you leverage Content 2.0 to grow your e-business?