Find the Right Spot on the Narrow-to-Broad Niche Spectrum
November 30, 2010
Posted in Niche Selection
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Identifying the best niche for your business is a challenge. It boils down to a judgement call on your part.
Generally, the broader and/or more competitive a certain niche is, the more effort you will need to expend and the longer it will take for your keywords to win the Search Engine wars.
Although the tougher niches also raise the risk level (your new entry into an already crowded field may or may not gain a strong foothold), the rewards are also greater, if you decide to go that route.
This begs the question... Is it worth even considering a broader niche?