Find the Right Spot on the Narrow-to-Broad Niche Spectrum November 30, 2010 | Posted in Niche Selection | Leave a Comment

Niche Selection

Identifying the best niche for your business is a challenge. It boils down to a judgement call on your part.

Generally, the broader and/or more competitive a certain niche is, the more effort you will need to expend and the longer it will take for your keywords to win the Search Engine wars.

Although the tougher niches also raise the risk level (your new entry into an already crowded field may or may not gain a strong foothold), the rewards are also greater, if you decide to go that route.

This begs the question... Is it worth even considering a broader niche?

How Do You Recognize A Good Niche? November 29, 2010 | Posted in Niche Selection | Leave a Comment

Niche Selection

The rest of your business rides on your choice of a niche or theme. SBI! calls this a "Site Concept."

A Site Concept is a keyword (ex., "Anguilla" or "Anguilla villas"). You use it as a focus for writing the information or content of your home page.

It is also the central theme, the niche, upon which you will base all of your site's content. That's how you create a "Theme-Based Content Site." Every page that you write will be about a topic that is related to your Site Concept. Each one of those topical pages focuses on a "Specific Keyword."

So what makes a great niche or Site Concept? Consider the following factors.  The niche must...

An "Early Stage" Niche Requires Hard Thinking and Time November 28, 2010 | Posted in Niche Selection | Leave a Comment

Niche Selection

A niche that is slightly ahead of the curve (or an "early stage" concept) requires some dedicated brain work AND time to develop a just-right Site Concept. So there is nothing to worry about if researching and analyzing several potential keywords in DAY 2 takes you a month or so.

SBI! Case Study Elad (www.coolest-kid-birthday-parties.com) is a great example. It took him 3 months to identify his best niche. And look where that hard work took him... he has one of the "coolest" brands on the Web!

So how and where do you start with an idea that you suspect is ahead of its time? Begin with a question. Actually, begin with these three "big picture" questions...

The 2010 Holiday Buy-1 Get-1-Free Special November 26, 2010 | Posted in Ken's Blog | Leave a Comment

Ken's Blog

The Holiday Season is nearly upon us and that means it's time for The 2010 Holiday Buy-1 Get-1-Free Special!

Ho! Ho! Ho!

First, if you've been waiting for this before starting a new SBI! and a new e-business, now's the time. Buy one and give one, free, to a friend or family member who really needs a lift in this economy.

If you alone want one, put out the word on your Facebook page, asking if anyone wants to split the price. You buy one and give a friend your free copy, for $150.

What better gift than to give the one thing that can deliver income and financial independence?

The Buy-1 Get-1 (Free) Holiday Special ends at midnight (Eastern Time) on Christmas, Saturday, December 25th, 2010.

All the best,