What's Your "Bigger" Online Business Concept? December 30, 2010 | Posted in Ken's Blog | Leave a Comment

Ken's Blog

A post in the SBI! forums got me thinking... if I were looking to buy a Theme-Based Content Site to drive traffic to a larger undertaking that I was working upon, I'd be searching for SBI! businesses. (Of course, my search would take time because so few SBIers want to sell their traffic-generating sites.)

What do I mean by a larger undertaking? Check out Richard Bergman's case study...

Where Are You on the AdSense Pendulum? December 29, 2010 | Posted in AdSense & Contextual Advertising | Leave a Comment

AdSense & Contextual Advertising

It's all too easy to be seduced by Google into plastering AdSense ads all over your website ("adsense adnauseum"). Sure, it may (or may not) make you a few more bucks...

But, in the long run, your site's credibility and appearance counts, too.

In the "old days," website owners worried about placing AdSense ads, period. It made the site look "commercial." So if they did place ads, they'd make them almost invisible (ex., small and at the bottom of the page or tucked away in the right column).

Why Tweaking Pages Can Hurt Your Online Business Success December 29, 2010 | Posted in How To Build an E-Business | Leave a Comment

How to Build an E-Business

Tweaking is a low-yield exercise that can damage your online business success.

Avoid falling into the trap of adjusting and tweaking your web pages to improve Search Engine (SE) rankings. Tweaking refers to the process of repeated re-working of keyword density and the placement of keywords in the various parts of a Web page to rank more highly at the engines.

It’s not worth your time to try and manipulate the SEs. This exercise is an attempt to "fake reality," and it’s getting more and more complicated for Search Engine Optimizers (SEOers). It’s simply not possible to stay ahead of the smartest minds at the big Search Engines.

How to Make Your Goals Accountable December 28, 2010 | Posted in E-Business Tips | Leave a Comment

E-business Tips

It's not enough to just think about e-business goals. Setting it all down in writing casts your goals in concrete. That gives you something to look back at every 1-3 months, assess how you are doing, and adjust accordingly.

Setting it all down here makes it public, which introduces some element of accountability.

Keeping your goals in your head achieves neither. The memory of your goals will float away.

Most people, of course, never establish goals for the year ahead.

Both of these latter two approaches to goals result in unprioritized work. Not a good way to build long-term online business success.

Do you have a clear idea about what you want to accomplish online? Write down your thoughts and make yourself accountable for your e-business goals and actions.