Reach for the Top With Universal Search
January 31, 2011
Posted in Traffic Generation
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With Google's "Universal Search," the Search Engine Results Pages (SERPs) blend together results from Web page search, blog search, news search, image search, video search, book search and local search.
Each of these special searches are known as doing "vertical search." However, not many people actually used these special searches so Google now blends them into its general, "front door" results to give the best search experience possible.
Expect (over time) a progressive extension, using more of a certain vertical when a search seems to be asking for it (ex., local) and more of another one when a search is asking for something else (ex., "pictures of something").