Google's Big Pap Attack, Part 1
February 27, 2011
Posted in Ken's Blog
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Thirteen days ago, I posted How Google May Knock You Out This Year, And What To Do About It.
That was preceded by a 3-Part Series on "All That Pap".
Google is indeed off to the races to knock out content farms (BigCo or Little Guy, whoever has a business model that finds keywords that pay well with AdSense, and then creates regurgitated pap on those topics, plus-or-minus even-worse pap that links to the "money pap").
Think of pap as "nuanced spam."
The worst spammers simply copy the content of others with
little change. Another form of spam is the following...
There is software that creates sliced-n-diced content from
several pages related to any given keyword you choose. It
then submits those keyword-optimized pages (with links to
the "money pap page") to article sites and anywhere else
that does not check quality.
What's the difference?
Pap goes to greater lengths to create low-value content,
most often paraphrasing the work of others and/or making it
up "the best you know how." There is no original thought in
the content, nor is it based on any true expertise.
Let's summarize the pap business model like this...
Content Pap + Link Pap = Fool Google = Undeserved Income
Obviously, the pap must be made as cheaply as possible.
But when it comes to content, you get what you pay for.
And that is the fatal flaw in the content farm model.
Why Is Pap an Issue All of a Sudden?
For years, pap has had a free ride, intermingling with real, high-value content because engines can't actually read a page and say, "that lacked any useful, original material, and... gosh what boring writing!"
It started slowly with the highest-money keywords, keywords with the highest Commercial Intent, such as specific camera models. Clever marketers latched onto review sites as "easy money"...