Google's Big Pap Attack, Part 1 February 27, 2011 | Posted in Ken's Blog | Leave a Comment

Ken's Blog

Thirteen days ago, I posted How Google May Knock You Out This Year, And What To Do About It.

That was preceded by a 3-Part Series on "All That Pap".

Google is indeed off to the races to knock out content farms (BigCo or Little Guy, whoever has a business model that finds keywords that pay well with AdSense, and then creates regurgitated pap on those topics, plus-or-minus even-worse pap that links to the "money pap").

-----SIDEBAR-----
Think of pap as "nuanced spam."

The worst spammers simply copy the content of others with
little change. Another form of spam is the following...

There is software that creates sliced-n-diced content from
several pages related to any given keyword you choose. It
then submits those keyword-optimized pages (with links to
the "money pap page") to article sites and anywhere else
that does not check quality.

What's the difference?

Pap goes to greater lengths to create low-value content,
most often paraphrasing the work of others and/or making it
up "the best you know how." There is no original thought in
the content, nor is it based on any true expertise.

Let's summarize the pap business model like this...

Content Pap + Link Pap = Fool Google = Undeserved Income

Obviously, the pap must be made as cheaply as possible.

But when it comes to content, you get what you pay for.
And that is the fatal flaw in the content farm model.
-----SIDEBAR-----

Why Is Pap an Issue All of a Sudden?

For years, pap has had a free ride, intermingling with real, high-value content because engines can't actually read a page and say, "that lacked any useful, original material, and... gosh what boring writing!"

It started slowly with the highest-money keywords, keywords with the highest Commercial Intent, such as specific camera models. Clever marketers latched onto review sites as "easy money"...

Are You Missing the 8th "P" of Marketing? February 23, 2011 | Posted in Guest Blogs by SBIers | Leave a Comment

Guest Blogs by SBIers

By Erwin Steneker from customerservicepoint.com

When I was a student of business economics, one of the first things I learned about marketing was the 4 P's of the marketing mix. Coined in 1953 by Neil Borden, the marketing mix talked about 4 instruments or ingredients (Product, Price, Place, and Promotion) that a marketer could "mix 'n match."

While the 4 P's made a lot of sense to me, the concept still seemed incomplete, and not quite on the mark. Sure enough, at a later date, the marketing mix expanded to include 3 more P's... People, Process and Physical Evidence.

Many business owners I know focused on those 7 P's, building a marketing mix in ways that made sense to them. Some outcomes were wildly successful, while others were abysmal failures.

What happened to the latter group? Why did a particular marketing mix fly and not the next one? What essential ingredient was missing in the formula?

Beware of Article Spinning: Why Put Your Business At Risk? February 21, 2011 | Posted in Traffic Generation | Leave a Comment

Traffic Generation

Article spinning is an artificial way to obtain additional inbound links to your site. It does not reflect a "keep it real and add value" philosophy.

What Is Article Spinning?

Article spinning is basically creating several to dozens (some people create hundreds) of slightly different versions of one article. Those articles are then posted to several dozens (or hundreds) of article marketing sites, with the goal of receiving a link back to the author's site from each article, and the hope that the article will be published on several other sites... 

Nothing Happens By Accident February 19, 2011 | Posted in E-Business Tips | Leave a Comment

E-Business Tips

An e-business is all under your control, far more so than in the risky, offline business world. This reality can be summed up as follows...

Nothing happens by accident in the world of computers, the net, and customer response. There is always a reason for what happens, good or bad, and that reason is YOU.

Write this on a yellow stickie and post it near your computer monitor to keep this important e-business lesson front and center in your mind. You do not need Lady Luck or Sir Serendipity. Your online business success depends upon no one else, only you.

Make the needs of your target group your primary focus, the reason behind every action you take. Your desire to earn income always comes second.