Do You Know Your "Backup Response"?

E-Business Tips

What's in the future for those who leave your website? Not you or your website... not unless you put your business into their futures. 

The reality is, unless you provide "Backup Responses," they won't return to your site even if they like and bookmark it.

It's nothing personal. It's simply a big Web out there... and they "might as well see something new!"

So offer a Backup Response, one that delivers a free benefit to your visitor...

That free benefit can be as simple as a periodic updating about new content on your site in your blog, or "inside information" for subscribers to your newsletter, or monthly free e-books, or white papers... whatever fits your time and abilities and your audience.

This provides you with a repeat C T P M opportunity. The repeat exposure presents new Content that drives repeat Traffic, which deepens the PREsold relationship. The likelihood of Monetizing grows. Sooner or later, a healthy percentage of those who trigger your Backup Response will deliver your Most Wanted Response ("MWR") and monetize, whether that's a sale or a contract or a lead, or merely a click on an AdSense ad.

Why? Because you're doing much more than increasing traffic through repeat visits. You are building a quality, long term, repeat-exposure, one-to-one relationship with your visitor/customer.

You are building your "Brand of One" by deepening the PREselling that your site had started. You are building like and trust. And it's the same reality, offline or online...

"We all prefer to do business with those we like and trust."

Think about it. How many sites have you ever bookmarked? Quite a few? Of those, how many have you ever revisited? Not many. Check your bookmark list and see for yourself. 

So how do you reach your visitors/customers again and again after they leave?