Come Celebrate at SiteSell Facebook! March 25, 2011 | Posted in How To Build an E-Business | Leave a Comment

How to Build an E-Business

Let the celebration begin! The SiteSell Facebook community has reached an exciting milestone - 10,000 "Likes" and growing!

As a thank you for everyone's enthusiastic support, there's a special 3-day event happening. It has two exciting parts...

1) Comment SurPRIZE

We'll be giving a variety of mystery prizes for your comments. The surPRIZEs? They all depend on the who-what-when-where-why-how of your comments.

2) The Buy-1-Get-1-Free SBI! Special

Use this super deal to start your own long term profitable e-business... and help someone else to achieve the same financial freedom!

For full details, please visit SiteSell Facebook...

http://www.facebook.com/SiteSell/posts/190700744301146

"ITAS!" Don't Be Evil? March 21, 2011 | Posted in Ken's Blog | Leave a Comment

Ken's Blog

In a recent post, I talked about how Google is the master manipulator of the press. I was planning to follow that up with a 10 year case study of how brilliantly Google has managed the media.

However, as so often happens on the Web, I was distracted. This time, it was an e-mail from a friend. He is what I call a "regular" person, not an "Internet marketer." We tend to forget the gigantic chasm between "them" and "us."

However, there he was, commenting on content farms and their incredibly ridiculous material.

When regular people start noticing Google flaws, red alarms blare at Google. New "algorithms" are released to much fanfare. The "searching masses" are reassured and Google's all-important public perception is, once again, safe.

Collateral damage of "the fix"? It is merely the cost of doing business. Google does not even pay that price. The "little guy" does.

Why Are Testimonials Like Potato Chips? March 19, 2011 | Posted in Digital & Hard Goods, Monetization | Leave a Comment

Digital & Hard Goods

What’s the biggest single factor your visitor will look for if she decides your product is just what she wants?

Your credibility.

Overcome any fears and doubts convincingly by telling her what your present customers have experienced.

Testimonials are incredibly persuasive. If you can get your visitor to read a testimonial, you have jumped quite a bit ahead in your sales effort. And testimonials are like potato chips... once you eat one, you want another and another and another.

The keys to an effective testimonial are...

Want More E-zine Subscribers? Be Valuable! March 16, 2011 | Posted in PREselling | Leave a Comment

PREselling

Publishing an e-zine is a great way to further establish your credibility, build trust and establish a rapport with your audience. Ongoing communication keeps your website in the forefront of your visitor's mind, ensuring that s/he will return to it time and time again to check your updates and business offerings. So...

How do you overcome your visitor's skepticism and entice him or her to sign up for your e-zine?...