Want More E-zine Subscribers? Be Valuable!

PREselling

Publishing an e-zine is a great way to further establish your credibility, build trust and establish a rapport with your audience. Ongoing communication keeps your website in the forefront of your visitor's mind, ensuring that s/he will return to it time and time again to check your updates and business offerings. So...

How do you overcome your visitor's skepticism and entice him or her to sign up for your e-zine?...

The simplest, most effective way is through the creation of quality content on your site. Nothing telegraphs your honesty and integrity better. No matter what you are trying to accomplish online, it all begins with high-value, relevant content -- exactly what your visitor is searching for.

Beyond that, offer a couple of tasty freebies. Giving away something valuable will tempt those "would-be" subscribers into signing up. Of course, in order for this strategy to be effective, your visitor must perceive the freebie as being worthwhile. Because you are an unknown business, your prospective subscriber uses the quality of your site's content to gauge the value of your e-zine. In other words...

Great site content = Perceived high value freebie.

"So-so" or average site content = Perceived average or low value freebie.

A freebie can take the form of...

• a special report
• an exclusive e-course
• a free gift
• a cost-saving coupon or discount
• a trial version of your product
• or the most well-used freebie of all, an e-book.

E-books have a much higher perceived value than, let's say, a special report delivered as a WORD file. Best of all, creating and distributing a free e-book is very much a do-able action step for everyone, regardless of their expertise level. You can re-purpose content from your website.

For example...

"Sign up for our newsletter, and receive the top 10 most popular articles on this site in a handy little e-book. Free! Download and enjoy it at your convenience!"

Your visitors happily receive valuable information, at no-cost, in a user-friendly format (all of which concretely shows that you have their best interests at heart!). They will confidently subscribe to your e-zine, anxiously awaiting more great content.

P.S.  An e-zine builds trust and credibility through repeat exposure. That's the power of PREselling...