Reality Vs. "Should Be"

E-Business Tips

Reality does not go away because you ignore it or say things should not be the way they are. Reality, if ignored, merely rears its sometimes ugly head later on and smacks you in the head, after you've done so much work and have much more on the line.

Don't make decisions based purely on "the way things should be." Take a hard look at what's happening in the present, the "here and now." Work your e-business within your comfort level and be proud of what you do and who you are.

Robert Ringer sums up his Reality Theory this way....

'Reality isn't the way you wish things to be, nor the way they appear to be, but the way they actually are. Either you acknowledge reality and use it to your benefit, or it will automatically work against you.'

Does your e-business need a reality check? Are your e-business goals smoothly aligned with your personal beliefs and your actual situation?