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Does the "M" Stage Make You Feel Uncomfortable?
May 30, 2011 | Posted in Monetization | Leave a Comment

Monetization

The art of business is for the marketer and the customer to gladly make a profit off each other. Your customer happily parts with time or money in return for whatever you are offering.

Selling something does not put you in the "used car salesman" slot unless you do it badly, meaning that your customer does not make a profit off of what you offer.

Many online business owners don't want to be seen as "money-grabbing." Push past that growth-limiting attitude and evolve. You must decide to make money or have a hobby site.

Continue reading "Does the "M" Stage Make You Feel Uncomfortable?" »

Shuffling the Chairs for the Best View of the Iceberg
May 27, 2011 | Posted in Ken's Blog | Leave a Comment

Ken's Blog

I almost posted this to an excellent thread in our SBI! Forums about a Wall Street Journal article entitled Nearly Half of Americans Are "Financially Fragile".

It would have pulled the thread off-topic so I resisted, even though there are some excellent tips in that thread about personal financial management.

The underlying issue, in fact, is so much more important. At this stage, personal financial management almost feels like we're shuffling chairs on the Titanic so that we can be here for the best view when we hit the iceberg.

The more you read about what's going on in this world of ours today, the more you realize that we are watching the inevitable sinking of a country that I have admired since I was 14 and studied Emerson, Thoreau and Whitman (in Literature class) and American history in high school.

Europe is headed in the same direction, I'm afraid.

We, the individuals, are sacrificed as the bad choices of institutions and countries are bailed out. Lobbies run the show. We're bogged down in wars we can't afford to be in. The US dollar is being inflated like there's no tomorrow (pushing back the iceberg to the day-after-tomorrow). There are no great leaders today, only political expediency.

SBIers do take control of their personal futures, which is a good and important step. Personal financial management (from the forum thread above) is a must, too. "Self-reliance" and "the American Dream" that moved me in high school sooooooooo many years ago are still possible.

Consider, though, the biggest step of all to optimize the life that you and your loved ones live, one which several SBIers have already done...

Continue reading "Shuffling the Chairs for the Best View of the Iceberg" »

Are You Getting in Your Own Way?
May 23, 2011 | Posted in E-Business Tips | Leave a Comment

E-Business Tips

There is no single path to success, although persistence is a critical character trait for ultimate success. Why? Because few people succeed on their first attempt.

There are guaranteed patterns of failure, things that the same people do over and over again. See "Why People Fail" for more details.

One way or another, it all comes down to this...

We do it to ourselves. We get in our own way...

Continue reading "Are You Getting in Your Own Way?" »

Could You Create Your Own E-Book? Why Not?
May 21, 2011 | Posted in Digital & Hard Goods | Leave a Comment

Digital & Hard Goods

Creating your own infoproduct or e-book to sell on the Net is do-able once you get past this simple 5-word question... "What do I write about?"

Some brainstorming sessions will help you find the best answer to that question. For example...

1) What are your 3 top talents? Create a how-to guide that will help others perform each of these activities just as effectively.

Continue reading "Could You Create Your Own E-Book? Why Not?" »

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