The History of the GoogleBomb
And Google's Response To It, Part 2 of 3
June 20, 2011
Posted in Ken's Blog
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We covered the first half of the 10-year history of the Googlebomb a few days ago. What do we have to show for it, so far?...
After 5 years, Google finally admitted the existence of a Googlebomb! There was, though, no ETA for a comprehensive resolution of the problem. Then came an event that many people remember as "the day Google fixed the bomb."
Their memory of this day is wrong. "Evolving opaque transparency" reaches new heights. As we shall see...
1) Google is the master of saying one thing (i.e., "we have begun minimizing," whatever that means), while...
2) Folks take away a different meaning (i.e., "Google kills bomb").
To this day, there is no ETA for a definitive Googlebomb fix. And Google no longer denies its existence. It merely denies that it's a problem.
Today marks the pivotal turning point in this 10-Year history. Let's pick it up 15 months after Marissa Mayer's "admit and trivialize" pronouncements (5.75 years ago)...
4.5 Years Ago
January 25, 2007
Google "Minimizes" The Bomb (by Ryan Moulton and Kendra Carattini in Google Webmaster Central Blog)
A mere 3+ years after "miserable failure" was reported, Google reports the bomb as being "minimized"...
"By improving our analysis of the link structure of the web, Google has begun minimizing the impact of many Googlebombs."
Note that it is not "fixed." Nor has it been "minimized."
Google has merely "begun minimizing the impact."
Google communicates at 2 levels. The superficial reader takes away the meaning that s/he is supposed to have. Most read at this level. Careful "Google-parsing," though, can reveal a very different story.
TIP FOR READING GOOGLESPEAK: Google gives the impression of open, casual communication. But no word or meaning of any significance is released without careful vetting.
With that in mind, let's review their announcement (above) in detail...