Wrong Keywords, Wrong Results
June 12, 2011
Posted in E-Business Tips
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Proper keyword research is one of the most important elements of building a profitable online business. Keywords are the lynchpins to your success.
Target the wrong keywords, and you'll get the wrong results. If all your keywords are highly competitive or generic, you'll find it very difficult to start traffic-building momentum.
Traffic starts by "eating at the edges." Win the battles for the less competitive words first (generally tier 3 pages, but occasionally tier 2, depending on how the topics lay out best for your site)....
As your site grows, as off-page criteria grow, your overall rankings for all keywords rise steadily over time. For example, in the beginning anguilla-beaches.com never ranked in the Top 1000 for Anguilla. Over time, as the site grew, more and more people found and loved this site and gave links from other sites about Anguilla. And, of course, all the off-page criteria grew. Result...
The site's most important keyword, "Anguilla" steadily rose from "no show" to 500 to 100 to "Top 10." The key point... it happened without changing the content on that page!