The average Facebook post is only seen by a small fraction of your fan base. If you follow our strategies, you can maximise the number of people who see and interact with your posts, but sometimes you want to give an important message the extra "oomph." Facebook offers a solution - at a cost: Facebook Promoted Posts. But how do you maximise the effect of your promotion?
Continue reading "When Promoting Posts, Know Your Target" »
Purchase decisions are often driven by emotions rather than rational thinking. We buy the dream behind the product or service. We pay for the good feeling that comes with driving the brand new car or wearing the fancy new shoes.
As a marketer, whether on Facebook or on your website, you want to tap into your visitors' dreams and desires. The trouble is that these attempts easily come across salesy or "cheesy." Follow along to see how to do it right...
Continue reading "Get Your Facebook Fans To Dream" »
Seasonal messages tend to attract attention and notes of appreciation. That's because most people like to celebrate major holidays and milestones. But here's the catch... what if every business on Facebook posts a similar message? How can you make your business stand out from the crowd? Check out Jenny's Easter wishes strategy...
Happy Easter!
Continue reading "Make Your Seasonal Posts Stand Out" »
Recycling is a good thing, both for your home and for your Facebook Page. How does it work on Facebook? Follow along as Kurt from "Cat Lovers Only" demonstrates with a real example from his own Facebook Page...
Continue reading "Recycling At Facebook" »
