Create Sparks on Your Home Page
May 17, 2011
Posted in Content & Article Writing
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Content & Article Writing
Your website's home page is where you establish your Valuable PREselling Proposition ("VPP"), cleanly, sharply and quickly. In the reader's mind, your VPP must answer the question, "Who is this person and why should I pay attention?"
Visitors want adventures, stories, characters, spirit, credibility. If the subject matter is more serious, like business, they want authority, of course. But they want you most of all and no matter what. So...