Create Sparks on Your Home Page May 17, 2011 | Posted in Content & Article Writing | Leave a Comment

Content & Article Writing

Your website's home page is where you establish your Valuable PREselling Proposition ("VPP"), cleanly, sharply and quickly. In the reader's mind, your VPP must answer the question, "Who is this person and why should I pay attention?"

Visitors want adventures, stories, characters, spirit, credibility. If the subject matter is more serious, like business, they want authority, of course. But they want you most of all and no matter what. So...

Are Your Web Pages Doing Their Job? May 14, 2011 | Posted in Content & Article Writing | Leave a Comment

Content & Article Writing

When you build Web pages for your content site, there are two audiences to please - human visitors and the Search Engine spider bots. The goal is to best meet both of their expectations and to also get your "most wanted response"...

1) For your human readers, make your copy sufficiently compelling to get the click directly to your income source, or as a second choice to a related content page.

2) For your spider readers, work your specific keyword or topic for your site's theme (and general related keywords and common synonyms) throughout your page so that the Search Engines rank it highly in their search results. And where applicable, provide clean, visible links to your related content pages on your site. This helps spiders to "click through," scan and then bring info back to their Search Engines' databases.

"On-page criteria" are the key points that the engines need in order to know what the page is about and how to rank it (in comparison to other pages on the Net about the same topic). We'll discuss 3 points on the criteria list in this article...

Images Are Also Content April 14, 2011 | Posted in Content & Article Writing | Leave a Comment

Content & Article Writing

Images are also content... especially if your niche is very visual (ex., a travel niche). If your site fits that bill, optimize all images by following these guidelines...

1) File Name:  The page's keyword should be in the image's file name (the exact keyword is best, dashes between each word in a multi-word keyword).

2) Alt Attribute (Alt Text) and Title Attribute:   Use the page's keyword in a brief Alt Text description of what the image is about. Keep it short, but make it descriptive (ex., a photo of the pool at the Cuisinart Hotel might say "Cuisinart Hotel swimming pool").

Are You Paying for Plagiarism or Quality Content? March 09, 2011 | Posted in Content & Article Writing | Leave a Comment

Content & Article Writing

Be sure you are not buying plagiarism if you outsource content. You become legally responsible.

First, you should have a basic agreement in place that includes a point that all material submitted is original, does not violate anyone else's copyright and that they have the sole right to sell it to you, and that they are selling it exclusively to you.

This is a key clause. It makes them legally responsible to you.