Video Posts Perform Poorly Time and Time Again March 27, 2013 | Posted in How Not To Post | Leave a Comment

Over 84% of Internet users in the US watch online videos and consume an average of more than 20 hours of video per month. So you would think that posting videos on your Facebook Page would be an excellent strategy for optimizing reach and engagement. But you would be wrong! Find out why video falls flat...

Turn A Loser Into A Winner With 3 Simple Changes March 08, 2013 | Posted in How Not To Post | Leave a Comment

Facebook is all about having fun, meeting friends, and sharing photos and personal stories.  On your Facebook Page, it's all about communicating with customers and prospects in a rather informal way (depending upon your niche).

Don't let the informal writing style, however, make you sloppy. Apply the basic rules of good copywriting to every Facebook post you make. The goal is to stand out in your fans' newsfeeds for all the right reasons.

Let's see how some simple changes could have turned Jenny's post from a loser into a winner...

Think Twice Before Sharing Links On Facebook February 01, 2013 | Posted in How Not To Post | Leave a Comment

As a Facebook Page owner, you want to drive traffic back to your main business hub, your website or blog. You also want to pass on industry news to your audience.  What do you need in order to achieve these objectives?  A link within a post will do the job.

Technically, sharing links at Facebook is easy. Facebook even generates image previews to make them stand out in the news feeds of your fans. So what's the drawback? Why do we advise you to use link posts infrequently? Let us explain with an example...

Be Selective About Posting Videos January 08, 2013 | Posted in How Not To Post | Leave a Comment

Many Facebook marketers will tell you that video is an excellent medium for engaging your fans. And it is true that Facebook is now the second most popular video platform after YouTube, in terms of total viewers. It is certainly easy to be lulled into "following the crowd" when you see numbers like that.

Pause first, though, before you blindly follow any "video is best" advice.  Make sure that it holds true for your specific niche and your Facebook business page.

Find out why videos typically do not work well for SiteSell Facebook and why we still make the odd exception every now and then...