Facebook is all about having fun, meeting friends, and sharing photos and personal stories. On your Facebook Page, it's all about communicating with customers and prospects in a rather informal way (depending upon your niche).
Don't let the informal writing style, however, make you sloppy. Apply the basic rules of good copywriting to every Facebook post you make. The goal is to stand out in your fans' newsfeeds for all the right reasons.
Let's see how some simple changes could have turned Jenny's post from a loser into a winner...
Continue reading "Turn A Loser Into A Winner With 3 Simple Changes" »
So many social networks, and so little time. How do you choose which one gets most of your attention and efforts? Go where your followers go, of course!
Experience has taught us that our most lively visitor interactions occur at SiteSell Facebook. Does this reality affect the way we handle our other social platforms? No, we continue to grow them, too. And every now and then SiteSell Facebook lends a helping hand. Check out the example below to see some leveraging power in action...
Continue reading "Cross-Promote Your Social Media Networks" »
In our last Facebook lesson we explained how you can use "Promoted Posts" to reach a higher percentage of your fan base and to re-engage less active fans. This method costs you money, so you want to use it sparingly and save it for your most important messages.
Today, we'd like to show you how you can reach more fans without paying a cent. Once you see this tip, you'll wonder why you hadn't thought of it much sooner...
Continue reading "Enlist Your Fans' Help For Maximum Reach" »
Only a small percentage of your fanbase will see any given post you make on your Facebook Page. And the more fans your page has, the smaller that percentage tends to get. Don't let this rather sobering reality affect your efforts. Continue to write engaging posts in order to ensure the maximum reach for your marketing message.
But here's the million dollar question. How do you reach that percentage of fans who don't get to see your message?
Well, Facebook has a solution and, not surprisingly, it will cost you money. Intrigued? Can you guess what Facebook is offering? Find out the answer in today's lesson...
Continue reading "Use Promoted Posts to Reach Your Audience With Important Announcements" »