SiteSell Blog

Is Publishing an E-zine Worth the Effort?

PREselling

With all of the noise about blogging, twittering and facebooking nowadays, you would think that everyone has forgotten about e-zines (i.e., e-mailed newsletters). If they have, that's a mistake.

A quality e-zine lets you revisit your visitors. It reminds them about you, and it gives them reasons to return to your site. Possibilities include e-zines that deliver one or more of the following...

• new info about your site
• new product/service introductions, upgrade announcements, emerging trends, specials, etc.
• brand new content exclusive to subscribers (this model is more challenging because it involves creating new content)
• the rest is, as they say, limited only by your imagination.

The goal of your newsletter is to deepen the "P" in Content Traffic PREsell Monetize. Use it to build likability and trust. Nurture a great relationship with customers and prospects by keeping in touch with them on a regular basis.

For a service provider, an e-zine is a must. It's another way to demonstrate your expertise and ability to deliver.  Repeat exposure is the effective repeat credibility-booster that you need to quietly convince your prospect that "you are the right person" to retain.

What makes a successful e-zine? The answer is simple...

Want More E-zine Subscribers? Be Valuable!

PREselling

Publishing an e-zine is a great way to further establish your credibility, build trust and establish a rapport with your audience. Ongoing communication keeps your website in the forefront of your visitor's mind, ensuring that s/he will return to it time and time again to check your updates and business offerings. So...

How do you overcome your visitor's skepticism and entice him or her to sign up for your e-zine?...

Make Your Writing Feel Like a Welcoming Handshake

PREselling

The goal of good writing is to communicate... to build relationships with your audience.

All day long, in your "offline life," you do exactly that. You PREsell yourself. You build your personal "offline brand of one." This is the image that people have of you. Building a "brand of one" is just as easy to do online through your writing.

Relax. There is no mystery to good writing. No secret society. No smoke and mirrors...

Freebies... Your Chance To Shine and Get More Subscribers!

PREselling

If you can, it's a good idea to entice visitors to sign up for your e-zine or newsletter by offering a freebie of some sort. The greater the perceived value of the freebie, the more effectively you'll be able to solicit subscribers with it!

Some examples of popular freebies? Sure...

E-books, especially those with an attractive cover always draw attention. Special reports, insiders' tips, and e-courses work wonderfully as well. If you're the adventurous type, you can always buy the resale rights to a product and provide that to your visitors.

How To Turn Apprehensive Visitors Into Raving Fans

PREselling

Your long-term online reputation begins the moment a visitor arrives at your site. Take some time to do an objective review of your site. Are you doing the best you can to please your visitors and establish credibility?

Convert apprehensive visitors into trusting raving fans by paying close attention to this e-business building advice...

PREsell To Increase Conversion Rates

PREselling

Why do the vast majority of online businesses fail? Their owners do not understand...

• the importance of quality relevant content and
• the difference between "PREselling" and selling.

Web users search for information, for solutions. They are not looking for you - they don't know you (yet!). They seek what you know. Give it to them. Convert your knowledge into in-demand content. To succeed online, start where they start - at "the search."

A Theme-Based Content Site reflects that fundamental reality. It contains information based on a main subject or niche. Each page focuses on a single topic that's related to that theme... a Keyword-Focused Content Page. The sum of all the information on all of your pages forms the content of your site.

As your content is quality information, and not a sales page, visitors start to like and trust you, based on what you write about on your site. Your content-rich site deepens trust and builds credibility...