Is Publishing an E-zine Worth the Effort?
May 01, 2011
Posted in PREselling
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With all of the noise about blogging, twittering and facebooking nowadays, you would think that everyone has forgotten about e-zines (i.e., e-mailed newsletters). If they have, that's a mistake.
A quality e-zine lets you revisit your visitors. It reminds them about you, and it gives them reasons to return to your site. Possibilities include e-zines that deliver one or more of the following...
- new info about your site
- new product/service introductions, upgrade announcements, emerging trends, specials, etc.
- brand new content exclusive to subscribers (this model is more challenging because it involves creating new content)
- the rest is, as they say, limited only by your imagination.
The goal of your newsletter is to deepen the "P" in Content Traffic PREsell Monetize. Use it to build likability and trust. Nurture a great relationship with customers and prospects by keeping in touch with them on a regular basis.
For a service provider, an e-zine is a must. It's another way to demonstrate your expertise and ability to deliver. Repeat exposure is the effective repeat credibility-booster that you need to quietly convince your prospect that "you are the right person" to retain.
What makes a successful e-zine? The answer is simple...