What Makes a Good Video? May 09, 2011 | Posted in Social Media | Leave a Comment

Social Media

There are specific factors which make or break the impact your video has on visitors. Try these tips...

Video Quality Factors

1) Comfort

Discomfort in front of the camera translates loud and clear. Try this fun technique to relax and act more natural in front of the camera...

Film a short video on a subject that makes you smile, even laugh. Something deliberately silly (like a special tongue twister report) is a good choice to take your mind off of the video camera. Do it speaking into the camera, until you can actually smile and feel at ease. Eventually, you will forget that you are nervous about the camera.

Enlist the help of a friend or loved one (someone you're comfortable with) to act as your audience. Seat them beside or behind the camera while you're filming.

Google's +1 and What It Will Mean for You April 01, 2011 | Posted in Social Media | Leave a Comment

Social Media

by Help Elf

The Boss (Ken) sent me a few notes and asked me to blend with my own comments on Google's recent +1 release, just to get you started thinking on this. He'll be posting something more definitive when he's had a chance to absorb its meaning, short and long term. So here we go, my very first Elf post! :-)

Google recently announced its "+1" button, which will allow anyone reading one of your pages to "vote" for it back on the search results page (eventually, Google plans to make it available for you to add to each page of your site). This sounds like an experiment in social media, doesn't it? Well, it is, with one major difference...

Any +1 "vote" for your page doesn't go to a social media platform, like a Facebook "Like" does, where all of the friends of the person doing the Liking see a link to your Web page.

Google's first version requires anyone who enjoys your page and wants to +1 it to return to the search results page ("SERP") to do so. That begs the question, why would anyone return to the search results page just to click on the +1 button?

How To Use Twitter For Your Online Business Success, Part 3 December 22, 2010 | Posted in Social Media | Leave a Comment

Social Media

Now that you know how to build a following in your niche at Twitter, let's look at how you can take the concept of "Niche-Twittering" one step further, with Content 2.0.

Content 2.0 (C2) is SBI!'s Web 2.0 proprietary platform, which enables your site's visitors to add full content web pages with text, images, video, etc. to your site. These pages deliver long-tail search traffic, build community and spread virally.

How do you combine Twitter and Content 2.0? Easy... say, you have a Web site about Anguilla, and someone makes a tweet about a nice Anguilla hotel (which your RSS feed informs you about). Direct them to your Content 2.0 invitation on your site and ask them to share their hotel recommendation on your site!

Or be proactive and ask someone influential in your niche a question, "Have you ever gone out to Sombrero Island? I'm looking for a contact who'll take us there." Or ask it of all who are following you. That starts a conversation about your niche, and builds relationships.

How To Use Twitter For Your Online Business Success, Part 2 December 21, 2010 | Posted in Social Media | Leave a Comment

Social Media

The key is to find time-effective ways to use Twitter for your online business success. Remember, we only have so many hours in a day. Prioritizing that time is critical. And it's easy to lose lots of time at Twitter, 140 characters at a time.

 

The basic concept for niche-twittering starts as follows...