In business and life, it's often the small things that make a big difference. When you meet a friend or a client on a Friday, how likely is it that you wish them a great weekend? Highly likely, I would say. So why not do it on your Facebook Page, at least every now and again? You can even spruce up your weekend wishes with a fitting quote or image, as our two examples show.
Continue reading "Have You Wished Your Fans A Great Weekend Lately?" »
"The only constant is change." The Greek philosopher Heraclit didn't have Facebook in mind when he stated this fundamental truth around 500 BC. It fits the social network like a glove though. Notorious for its frequent and often unannounced changes, Facebook stimulates its users to heated debates, time and again.
Rather than getting upset, go with the flow and use Facebook's ever evolving landscape to your advantage...
Continue reading "How To Benefit From Facebook Changes (Even If You Don't Like Them)" »
Whether you run an online business or a brick-and-mortar store, one of the keys to success is to know your target audience really well. Once you understand their mindset, you can deliver the kind of information, solutions and products they want.
Your Facebook community consists of people who've already expressed a general interest in your topic. So why not take it a step further and ask them specifically what information they'd like to get?
Find out how to use your Facebook Page for "market research light"...
Continue reading "Market Research And Content Generation" »
People love a good debate. Just think of the popularity of talk shows... Oprah Winfrey, David Letterman and Jonathan Ross, to name just a few. Do you have a favorite one or two or more?
Wouldn't it be cool to host your own "talk show" on your Facebook Page?
As a host, pay close attention to the topic and how you present it. In our example, Ken gets top marks for the subject matter. His presentation? Keep going to find out his grade...
Continue reading "Set Your Facebook Community on Fire With a Friendly Debate" »